Bitcoin ETF Applications Are Bitcoin’s Best Marketing Strategy

The biggest financial houses in the U.S. are peddling Bitcoin’s message and don’t even know it. You see, modern-day marketing isn’t confined to catchy ads or snappy slogans. It’s about how a concept is presented, the narrative that’s woven and the influence it exerts on decision-making.

Today, bitcoin (BTC) is more than just “magic internet money” or lines of code — it’s actually reshaping the way we think about finance across the board.

Tim Haldorsson is the CEO of crypto growth agency Lunar Strategy.

At first, it might not seem like it but the recent buzz about bitcoin spot market exchange-traded fund (ETF) applications by heavyweight financial players like BlackRock, Fidelity Investments and VanEck is more than just noise — it’s a strategic marketing move that’s subtly rewriting the Bitcoin narrative.

Isn’t it remarkable how Larry Fink, the CEO of BlackRock, did a complete U-turn on his stance on Bitcoin from years ago? In a recent interview, he pretty much said Bitcoin is on a path to fueling a revolution in finance.